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APERC Chairman releases poster on LiFE Mission in Vizag

To combat climate change and promote sustainable living for the benefit of the public, BEE is actively promoting the Mission LiFE

image for illustrative purpose

APERC Chairman Justice C V Nagarjuna Reddy releasing poster on LiFE Mission in Visakhapatnam on Wednesday
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1 Feb 2024 7:15 AM IST

Visakhapatnam: AP Electricity Regulatory Commission (APERC) has reiterated its support for the transformative LiFE (Life Style for Environment) Mission launched by Prime Minister Narendra Modi at COP26.

On the sidelines of the public hearing held here on Wednesday, APERC Chairman Justice C V Nagarjuna Reddy along with the members Thakur Ramasingh, P V R Reddy, MD, AP Genco and Joint MD, AP Transco K Chakradhar Babu, CMDs of Discoms Prudhvitej, K Santosha Rao and Kumar Reddy, CEO of SECM unveiled the poster of Bureau of Energy Efficiency’s (BEE) Mission LiFE, highlighting its core principles of energy efficiency and conservation. He emphasised the Discoms’ commitment to environmental stewardship and a sustainable future.

In a significant move to combat climate change and promote sustainable living for the benefit of the public, BEE is actively promoting the Mission LiFE. The poster was unveiled by the Media Advisor Wing of BEE, Southern States/UTs in coordination with EPDCL and AP State Energy Conservation Mission (AP SECM), Special Designated Agency of AP as part of this initiative.

Mission LiFE, a key component of India’s nationally determined contribution, aims to mobilise one billion individuals worldwide towards adopting a lifestyle in harmony with nature. With ambitious goals in mind, BEE is spearheading the initiative, with a focus on nationwide expansion to mobilise citizens towards achieving the country’s climate objectives.

The phased implementation of Mission LiFE across major cities and regions, including Hyderabad, Visakhapatnam, Vijayawada, Tirupati, Bengaluru, Chennai, Thiruvananthapuram and Union Territories in the Southern region, aims to catalyse a shift towards sustainability. Central to the mission’s success is the adoption of a comprehensive strategy encompassing Lifestyle, Energy Conservation (EC), and Energy Efficiency (EE) messages. BEE is actively promoting energy efficiency through various programmes targeting schools, households, and residential welfare associations. From energy clubs in schools to community workshops and online platforms disseminating knowledge on energy-efficient practices, the mission seeks to empower individuals to become stewards of the environment.

Justice Nagarjuna Reddy in his address reminded the commission’s approval of initiatives such as LED distribution, solar pump sets, and pump efficiency upgrades within power utilities. He also highlighted the approval of a pilot programme to provide energy-efficient appliances to consumers via installment plans, collected through electricity bills.

APERC LiFE Mission BEE Energy Efficiency Conservation Sustainability Climate Change Public Hearing Sustainable Living 
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